Welcome to Little Rock's online store for official destination merchandise. Partnering with the city's local businesses and attractions, Shop The Rock offers unique items that capture the heart and soul of Little Rock's diverse culture. If you're visiting Little Rock, visit the store - it's nestled in the middle of the robust River Market area in the downtown Little Rock entertainment district.
Shop The Rock has something for business and leisure travelers, as well as local shoppers. Find great mementos to share with friends and family. New products and monthly specials are available online, so visit often for great deals. Store Hours: Monday - Saturday 8 AM - 6 PM